You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Excel_2013_Create_Macro_by_Using_Microsoft_Visual_Basic_Editor|1111" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1069" ns="0" title="Excel 2013 Macro Code: Show Cell Value Using Message Box" />
      <page pageid="1070" ns="0" title="Excel 2013 Macro Code: Enter Data into a Cell" />
      <page pageid="1071" ns="0" title="Excel 2013 Macro Code: Change Background Color" />
      <page pageid="1073" ns="0" title="Excel 2013 Macro Code: Change Front Color" />
      <page pageid="1074" ns="0" title="Excel 2013 Macro Code: Change Text To Upper Or Lower Case" />
      <page pageid="1085" ns="0" title="Excel 2013 Macro Code: Copy Data From One Cell To Another Cell" />
      <page pageid="1087" ns="0" title="Excel 2013 Macro Code: Select or Activate Worksheet" />
      <page pageid="1109" ns="0" title="Excel 2013 Macro Code: Open New Workbook" />
      <page pageid="1110" ns="0" title="Excel 2013 Macro Code: Close Workbook" />
      <page pageid="1426" ns="0" title="Change or Delete iPhone signature: Send from my iPhone" />
    </pages>
  </query>
</api>