You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Excel_2013_Shortcut_Insert_Mars_Symbol_♂" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1425" ns="0" title="Change or Delete iPhone Signature: Sent from my iPhone" />
      <page pageid="1084" ns="0" title="Excel 2013 Create Macro by Using Microsoft Visual Basic Editor" />
      <page pageid="883" ns="0" title="Excel 2013 Developer Tab" />
      <page pageid="1019" ns="0" title="Excel 2013 Open Visual Basic Editor" />
      <page pageid="609" ns="0" title="Excel 2013 Shortcut:Switch between worksheets" />
      <page pageid="547" ns="0" title="Excel 2013 Shortcut: Launch the Format cells dialog box" />
      <page pageid="586" ns="0" title="Excel 2013 Shortcut: Minimize the Ribbon" />
      <page pageid="1160" ns="0" title="Excel 2013 Shortcut Insert Black Smiley Symbol ☻" />
      <page pageid="1161" ns="0" title="Excel 2013 Shortcut Insert Diamond Suit Symbol ♦" />
      <page pageid="1158" ns="0" title="Excel 2013 Shortcut Insert Heart Symbol ♥" />
    </pages>
  </query>
</api>