You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks alcontinue="Excel_2013_Shortcut_Insert_Mars_Symbol_♂" />
  </query-continue>
  <query>
    <alllinks>
      <l ns="0" title="Change or Delete iPhone Signature: Sent from my iPhone" />
      <l ns="0" title="Excel 2013 Create Macro by Using Microsoft Visual Basic Editor" />
      <l ns="0" title="Excel 2013 Developer Tab" />
      <l ns="0" title="Excel 2013 Open Visual Basic Editor" />
      <l ns="0" title="Excel 2013 Shortcut:Switch between worksheets" />
      <l ns="0" title="Excel 2013 Shortcut: Launch the Format cells dialog box" />
      <l ns="0" title="Excel 2013 Shortcut: Minimize the Ribbon" />
      <l ns="0" title="Excel 2013 Shortcut Insert Black Smiley Symbol ☻" />
      <l ns="0" title="Excel 2013 Shortcut Insert Diamond Suit Symbol ♦" />
      <l ns="0" title="Excel 2013 Shortcut Insert Heart Symbol ♥" />
    </alllinks>
  </query>
</api>